Following this years’ EVOLVE event on Human Experience and in partnership with Active IQ, Pocket Rocket Group and Burnley Leisure & Culture; Excelsior held an educational experience day on 18th October to support Senior Management and Leadership of Leisure Trusts and Health Club Operators with their Recruitment, Retention and Revenue strategies.
Attracting and keeping quality people is a key ingredient to enriching staff and member experience within facilities. This one day workshop was developed to inspire, equip and deliver the tools, tactics and takeaways needed to help businesses grow and succeed.
The format for the day was centred around Learn, Lead and Leverage;
Learn – Andy Phillips and Andrew Holland demonstrated how to engage with people and simplify the transfer of knowledge, in order to deliver flexible learning that supports varied shift patterns and time restraints.
When we recruit the right people and build their confidence through learning and development, they quickly attract more members and create greater loyalty.
Lead – During this session the team demonstrated strong foundations for communication across both internal and external audiences by providing a physical example of how to simplify language, break down barriers and bring agility, awareness and attention to our behaviours and approaches. This, coupled with how digital learning can be utilised effectively at all levels, was covered in a “Learner Online” session delivered by Excelsior’s Performance Lead, Becky Rock.
Leverage – To conclude, the team reviewed all of the tools, tactics and takeaways discussed, to enable attendees to implement ideas, principles and methods into their own businesses with a clear action plan to help them grow and succeed.
Iqbal Quammer, Operations Manager at Pendle Leisure Trust said “This course was extremely valuable to us. I have been working for Pendle Leisure Trust for 36 years. We are a very customer facing organisation working within the community, and have over 250 staff.
It took me out of my comfort zone, and each exercise opened up my thinking and prompted me to ask if I am doing these things on a daily basis within the organisation. I have come away with lots of ideas, and improvements to make as an operations manager and there’s a lot of positive changes to implement; one of the key things for me is definitely taking more time with my staff and communicating with them, in the right way.”