The Challenge
With a long heritage of running Life Fitness Academy trainer workshops in Cairo, it was again time to raise the bar further and create a differentiated learning experience for the attendees. The desired outcome was to create a learning environment that was interactive and engaging while providing the attendees with the chance to practically apply the information shared, while developing their own skills.
Increasing brand awareness and also becoming recognised as an education and training company as part of the wider offering, was also of importance to the customer.
The Solution
Excelsior was requested to provide bespoke trainer education that would build upon their existing knowledge, whilst challenging the learner to better themselves and develop.
Over four days, three different workshops were delivered to two different audiences. The topics included the science of strength training, success with interval training and creating great group exercise experiences.
The Result
The learners each had a thought-provoking learning experience where they were encouraged to think differently and attempt methods of both studying and training that were new to them.
With a mixture of theory and practical sessions, the learners left with a deeper understanding of the science of movement and training; the psychology of training exercisers and insight into how to create great training experiences.
It was a real pleasure to work with the Excelsior team. Throughout the process, from when we first discussed this four-day roadshow, right through to their follow up with both the learners and my own team, the Excelsior team has supported us, making working with them simple.
The team worked closely with the FitnessPro marketing team to create pre and post- workshop marketing content and actively promoted the roadshow throughout the week. This helped us further raise our brand awareness while generating interest for our next planned project with Excelsior.
With regard to the actual workshops, Excelsior’s engagement with the learners, the quality of their resources and the depth of their knowledge, were all outstanding. We feel that with Excelsior, we have found an educational partner who will continue to support FitnessPro and our customers, in a multitude of ways.
— AMR,
FOUNDER AND MANAGING DIRECTOR AT FITNESSPRO EGYPT
