To truly influence people’s behaviour to improve their wellness, we need to help educate them on why they should change.
Our messaging should be about the emotions we are likely to feel, the sense of achievement that engulfs us when we finish an activity, the feeling of pride that swells inside us, when accomplish something new or the enjoyment that we experience when we are with others moving toward a common goal.
What we convey should focus on the immediate physiological and cognitive benefits, like how moving gives us energy, reduces our stress levels, improves our thought processes and makes us feel happier.
This as a message is so incredibly powerful as we can instantly prove what we say, just get someone moving and they will instantly feel better, put them in a group and add in an element of fun or light hearted competition and people will not simply understand the message, they will feel it and we don’t forget how something makes us feel.
Finally, once we’ve educated people on why they should engage in behaviours that will maintain or improve their wellness, we can then focus on helping them understand how they can achieve this…